Sofia Zertuche is an artist and a Senior Product Designer, where she leads the UX behind ML-powered discovery and recommendations.
She paints and collages, and has shown her work during Art Basel in Miami and at the Intercontinental Hotel in Brickell, among other exhibitions. It's a practice she's continuing to grow, and welcomes you to join both the work itself and a community of people who share her love of design.
Her path started at Warner Bros. Discovery, where she joined as the first designer on the HBO Max Latin America launch. She led design on flagship live events including the Champions League and Live on Max, HBO Max's first concert series, which drew over 1.7 billion views — work that led to directing LATAM design and team for major brand campaigns (Barbie, the Oscars, UEFA) while managing end-to-end workflows across teams in Brazil, Mexico, Argentina, and Chile.
Sofia holds a Master's in Integrated Innovation of Products and Services from Carnegie Mellon, and a Bachelor's in Graphic Design from the University of Michigan. She merges creative direction with data-informed strategy, building culturally resonant, AI-powered design systems and brands across Figma, the Adobe Creative Suite, and beyond.
Interested in working together?
Whether it’s designing a brand, brainstorming a collage, or simply picking my brain for your latest idea, I’d love to hear from you.